News and Events
Disney Store Dreams Big
RCS client Disney Store is featured on the cover of Chain Store Age.
May 1, 2010 Chain Store Age Marianne Wilson
Disney Store is going against the grain. During a time when most other retailers were cutting back, it announced an ambitious, multi-year plan to overhaul its global retail portfolio, a costly gambit even in the best of times. As the company puts the final touches on its highly anticipated—and closely guarded—new prototype, it has a clear sense of its goal.
During the next five to seven years, nearly the entire chain—which currently consists of 216 stores in North America, 107 in Europe and 48 in Japan—will be given a makeover. (Outlet stores, of which there are 27, aren’t included in the revamp.)
Disney is not just redoing its stores. It has teamed with RCS Real Estate Advisors, New York City, to reposition much of its real estate to make sure it is in the right malls, in the right locations in those malls and in the right markets.