News and Events
RCS Key Player in Disney Store Growth
RCS partners with Disney Store as outsourced real estate department.
Oct 29, 2009 The New York Times Brooks Barnes
Since becoming the outsourced real estate department for the Disney Store in May 2008, RCS Real Estate Advisors has become a key player in the strategic real estate objectives of its marquis client. RCS has successfully managed Disney Store’s existing real estate portfolio including executing lease extensions, relocations, and other necessary modifications, as well as selecting and negotiating new core store locations in regional malls and high street locations for its North American division.
In a recent New York Times exclusive, Disney Store unveiled plans to drastically overhaul its retail locations, transforming them from mere “rack and product” stores into Imagination Parks where magic, whimsy and technology meet. The new design allows their guests to have interactive “experiences” and is equipped with theaters, karaoke contests, magic mirrors and mobile checkouts.“At a time when many retailers are still cutting back or approaching strategic shifts with extreme caution, Disney is going the other way…bringing in landlords…to secure top-tier locations and favorable leases.” RCS Real Estate Advisors partners with Disney Store by using more than 25 years of experience negotiating directly with senior level landlord contacts nationally.
In recognition of hard work and their partnership, Disney has honored RCS with the 2009 Disney Store Partner of the Year Award. RCS is proud of this achievement.