News and Events
Snow Challenges Northeast Retailers
Retailers work to recoup the shopper traffic lost during major storm.
Dec 21, 2009 Women's Wear Daily Vicki M. Young
Retailers are expected to extend their shopping hours and step up promotions over the next few days in order to recoup some of the shopper traffic lost this past weekend in the Northeast's first major storm.
The storm dropped up to 16 inches of snow in a swath of the Northeast ranging from Washington to Boston.
The timing couldn't be worst. Super Saturday, the last one before Christmas, vies with Black Friday, the day after Thanksgiving, as one of the biggest shopping days of the season. Typically about $15 billion in sales occurs on Super Saturday, according to Planalytics, a service providing weather information to retailers.