News and Events
'Disneyfication' Finds a New Base in Times Sq.
RCS negotiates lease for Disney Store Times Square location.
Jan 5, 2010 The New York Times Patrick McGeehan
It truly is the Disneyfication of Times Square.
If all goes as planned in the Magic Kingdom, shoppers in Manhattan will have a new place to buy a $114 set of Princess and the Frog snow globes, or other movie-themed knickknacks, before the end of the year.
Disney Store North America announced on Tuesday that it plans to open one of its new-concept stores in part of the space in Times Square that previously housed a Virgin Records store. The 25,000-square-foot store would fill a void for Disney lovers being created by the imminent shutting of the company’s emporium on Fifth Avenue.
Most of the space in the multilevel Virgin location, on Broadway between 45th and 46th Streets, will be occupied by a Forever 21 clothing store. Disney is taking much of the rest, on the ground floor and the second level, said Eileen Mitchell, an executive vice president with RCS Real Estate Advisors, a Manhattan firm that manages Disney’s retail properties. She declined to say how much rent Disney will pay.