RCS Real Estate Advisors, a leading national retail real estate advisory firm specializing in store growth and portfolio optimization, counseled fragrance retailers, Perfumania and The Fragrance Outlet, on the signing of 27 new leases at prominent malls and outlets throughout the U.S. With retail footprints ranging between 800 and 1,900 square feet, the new stores are expected to open in 2025 and 2026.
“We’re proud to partner with growth-focused retailers like Perfumania and The Fragrance Outlet to bring their expansion strategies to life,” said Eileen F. Mitchell, Executive Vice President of RCS Real Estate Advisors. “By identifying high-impact retail opportunities that align with the brand’s long-term vision, and guiding everything from site selection to lease negotiation, we’ve helped ensure each new location delivers on both performance and potential.”
Since the start of the year, Perfumania and The Fragrance Outlet have secured a total of 27 new store leases. The leases span various ownerships, including Simon Property Group, Brookfield Properties, Macerich, CBL Properties and other REITs. Highlighted centers include Perfumania stores at Opry Mills in Nashville, TN; Fashion Centre at Pentagon City in Arlington, VA; Roosevelt Field Plaza in Garden City, NY; King of Prussia Mall in King of Prussia, PA; Perimeter Mall in Atlanta, GA; and Kenwood Town Center in Cincinnati, OH. The Fragrance Outlet’s newest location will open at The Mills in Jersey Gardens in Elizabeth, NJ. Both brands are actively pursuing additional real estate opportunities with openings planned for 2026 and beyond.
“With every new store opening, we’re seeing foot traffic that meets or exceeds our expectations, a clear signal that market demand is not only strong, but accelerating,” said Frank Mroczka, CEO of parent company Obsession Holdings, LLC. “In-person shopping remains essential in the beauty and personal care space, especially for fragrance customers who desire to test and experience products firsthand. Our continued retail expansion is driven by consumer needs and is a direct response to those preferences.”
RCS Real Estate Advisors has served as a strategic partner for some of the industry’s most prominent retailers for over 40 years, advising many in optimizing their store portfolios and executing growth strategies. Leveraging deep market insight and hands-on expertise, RCS helps brands expand with confidence, ensuring it secures the right locations and negotiates advantageous lease terms, positioning the brands for sustained success.
“Strategic, sustainable growth continues to be our top priority, and with the right partners, we’re delivering beyond expectations,” said Bill Aisenberg, CFO at Obsession Holdings, LLC. “With support from RCS Real Estate Advisors, we’re securing high-quality sites that meet demand, strong co-tenancy, and financial terms that set each store up for lasting success.”
To learn more about RCS Real Estate Advisors, visit: www.rcsrealestate.com.
About RCS Real Estate Advisors
Founded in 1981, RCS Real Estate Advisors (RCS) is a leading national retail real estate advisory firm that provides innovative, tenant-centric solutions for complex real estate challenges. RCS’s team of industry veterans use their in-depth retail knowledge and experience to fight tenaciously for their clients’ long-term success. RCS maximizes returns and protects its clients from entering into bad agreements, with a deal-structure mindset rooted in a forward-looking, risk-averse approach. The firm specializes in reducing occupancy costs, restructuring leases, and expanding physical footprints.
RCS excels at identifying and exploiting investment and expansion opportunities because it sees the world through retailers’ eyes. For more than four decades, retailers have trusted RCS to strike the best, most favorable lease terms, preserve profitable locations, select the best sites for expansion and growth, and monetize real estate. For more information, visit: https://rcsrealestate.com/about-us/
About Obsession Holdings, LLC
Headquartered in Miramar, FL, Obsession is one of the nation’s largest retailers of authentic designer and proprietary fragrances and related accessories. Obsession operates over 240 retail stores across 38 states under The Fragrance Outlet and Perfumania banners, as well as related ecommerce websites. The Company’s stores offer a broad assortment of 1,000+ SKUs, including hard-to-find and limited production fragrances. For more information, please visit one of Obsession’s websites at fragranceoutlet.com or perfumania.com.
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